Kelley Blue Book Homes Launches

Kelley Blue Book Homes is launching a pricing report product that routes seller leads to screened agents paying a monthly membership. The strategy targets consumer trust in home value estimates, a space long dominated by Zillow’s Zestimate.

Source: HousingWire
July 14, 2026

Kelley Blue Book Sees Opportunity In Housing Chaos

Kelley Blue Book has launched KBB Homes (a joint venture with True Footage, powered by its TrueTracts software) as a residential valuation platform live in 10 states, challenging Zillow by charging agents a flat monthly subscription for ZIP-code leads instead of a commission-based referral fee.

Source: AOL
July 8, 2026

Kelley Blue Book Launches Home Valuation Platform

Kelley Blue Book Homes launched a residential valuation and seller lead platform with True Footage and Cox Enterprises.

Source: HousingWire
July 7, 2026

Kelley Blue Book Now In The Home Valuation Game

The company known for its vehicle valuations is entering the residential real estate space with a goal of providing “a tailored strategy to achieve full price.”

Source: Real Estate News
July 7, 2026

Kelley Blue Book Homes Launches ‘Lead Distribution’ Service With Valuation Tools for Sellers

The storied auto-valuation brand is getting into the lead gen business, offering subscription-based access and neighborhood-level data with an August 1 launch.

Source: RisMedia
July 7, 2026