Claim a share of your market
Kelley Blue Book Homes connects you with homeowners in your market who are actively evaluating their next move and seeking trusted guidance on their home's value, equity, and potential.
Become the trusted, Kelley Blue Book Homes Verified Agent that sellers see first, and turn to every time they come back to Kelley for home valuation and market intel. Turn your real local experience into real business.
Why agents partner with Kelley Blue Book Homes
A simple, high-trust way to grow your business in the markets you already serve.
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Be the Verified Agent
Stand out as the official Kelley Blue Book Homes Verified Agent for your area, backed by a name homeowners already know and trust.
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Homeowner‑initiated customers
Connect with homeowners who come to Kelley Blue Book Homes for trusted guidance throughout their homeownership journey, from understanding value and equity to exploring selling opportunities and planning what's next.
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Grow on autopilot
Stay in front of homeowners over time with ongoing value updates, so your name is there when they're ready to make a move.
Why we stand behind our approach
Every contact is the result of a deliberate, multi-layered process built to deliver homeowners who are eventual movers.
Smarter Targeting, Every Day
- Our targeted campaigns run across multiple channels and continuously learn, constantly refining how we identify the right homeowner cohort so the right people find us at the right time.
Proprietary Market Intelligence
- Our technology pulls detailed market insights and delivers custom messaging to homeowners, so by the time they reach you, they're already warmed up and ready to take the next step in their real estate journey.
High-Intent by Design
- Our intake process is detailed enough to qualify intent without being overwhelming, so every contact that reaches you has demonstrated a genuine interest in maximizing their outcome.
How it works
Getting started takes just a few minutes
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Request a demo
Tell us a bit about you and the ZIP codes you'd like to cover.
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Get matched to your market
Verified Agents are selected, not assigned. We evaluate agents based on market expertise, track record, responsiveness, and client experience standards before extending access to available territories.
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Start receiving opportunities
Go live as the Verified Agent and connect with homeowners near you.
What agents are saying
Hear from Verified Agents already growing their business with Kelley Blue Book Homes
"I got a listing signed up in my first few weeks on the platform."
Sarah M. Verified Agent, Dallas TX "The valuations the consumer receives are unlike anything i’ve seen in the market before."
James R. Verified Agent, Orlando FL "I have been able to get in front of many sellers. While they are all not moving tomorrow, i’ve been developing a really great database of future customers."
Dana K. Verified Agent, Phoenix AZ
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Request A Demo
See how the Agent Subscription Program works and find out whether your ZIP codes are available.
Frequently Asked Questions
Where do Kelley Blue Book Homes seller leads come from?
Every lead is a homeowner who requested a valuation on kelleybluebookhomes.com and opted in to being contacted by a Verified Agent. The intake asks about the home and the owner's plans, so the contact that reaches you has already shown real interest in their options.
Are leads exclusive to one agent in a ZIP code?
Verified Agents hold exclusive access to sellers in their ZIP codes through a marketing agreement. Each ZIP code is offered as a share of the incoming seller leads (25, 50, 75 or 100 percent), and a 100 percent share sends every opted-in seller in that ZIP code to one agent. ZIP code availability is checked when you request a demo.
How many leads should I expect each month?
Volume depends on the ZIP code and share you purchase.
What does it cost and how does billing work?
A flat monthly subscription for your ZIP code share. There is no referral fee and no share of your commission at close. Please request a demo for mor information on pricing.
How long is the agreement?
The agreement runs six months. A dedicated sales executive is your contact for the length of it for questions, feedback and territory changes.
How are Verified Agents selected?
Applicants are reviewed on sales volume, days on market, sale to list ratio and client experience standards before a territory is offered.
How accurate are the valuations users receive?
Online estimates can be off by 7% or more. Kelley Blue Book Homes is designed to land within 3% of the final sale price by combining details about your property with comparable sales and local market conditions.