Claim a share of your market
Kelley Blue Book Homes connects you with homeowners in your market who are actively evaluating their next move and seeking trusted guidance on their home's value, equity, and potential.
Become the trusted, Kelley Blue Book Homes Verified Agent that sellers see first, and turn to every time they come back to Kelley for home valuation and market intel. Turn your real local experience into real business.
Why agents partner with Kelley Blue Book Homes
A simple, high-trust way to grow your business in the markets you already serve.
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Be the Verified Agent
Stand out as the official Kelley Blue Book Homes Verified Agent for your area, backed by a name homeowners already know and trust.
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Homeowner‑initiated leads
Connect with homeowners who come to Kelley Blue Book Homes for trusted guidance throughout their homeownership journey, from understanding value and equity to exploring selling opportunities and planning what's next.
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Grow on autopilot
Stay in front of homeowners over time with ongoing value updates, so your name is there when they're ready to make a move.
Why we stand behind our lead quality
Every lead is the result of a deliberate, multi-layered process built to deliver homeowners who are eventual movers.
Smarter Targeting, Every Day
- Our targeted campaigns run across multiple channels and continuously learn, constantly refining how we identify the right homeowner cohort so the right people find us at the right time.
Proprietary Market Intelligence
- Our technology pulls detailed market insights and delivers custom messaging to homeowners, so by the time they reach you, they're already warmed up and ready to take the next step in their real estate journey.
High-Intent by Design
- Our intake process is detailed enough to qualify intent without being overwhelming, so every lead that reaches you has demonstrated a genuine interest in maximizing their outcome.
How it works
Getting started takes just a few minutes
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Request a demo
Tell us a bit about you and the ZIP codes you'd like to cover.
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Get matched to your market
Verified Agents are selected, not assigned. We evaluate agents based on market expertise, track record, responsiveness, and client experience standards before extending access to available territories.
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Start receiving opportunities
Go live as the Verified Agent and connect with homeowners near you.
What agents are saying
Hear from Verified Agents already growing their business with Kelley Blue Book Homes
"I got a listing signed up in my first few weeks on the platform."
Sarah M. Verified Agent, Dallas TX "The valuations the consumer receives are unlike anything i’ve seen in the market before."
James R. Verified Agent, Orlando FL "I have been able to get in front of many sellers. While they are all not moving tomorrow, i’ve been developing a really great database of future customers."
Dana K. Verified Agent, Phoenix AZ
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Request A Demo
See how the Agent Subscription Program works and find out whether your ZIP codes are available. Share your details and our team will reach out to schedule a quick demo.