Kelley Blue Book Homes | Luxury
We use appraisal expertise to tell you the truth.
Every agent you interviewed quoted a number designed to win your listing. We will give you one designed to be correct — even when you would rather hear something else.
- Free
- Without obligation
The highest number wins the listing. Not the right one.
You interviewed four agents. Three of them loved the house. The one who quoted the biggest number got the job. None of that was analysis — it was a bidding war for your signature, and you were the prize.
- 1
They quote high to win you
Nobody has ever lost a luxury listing by being too optimistic. The incentive runs one direction, and everyone in the room knows it.
- 2
You sign a six-month exclusive
The lockup happens at the moment of maximum flattery, before a single buyer has reacted to the price.
- 3
Ninety days of "let the market tell us"
The market already told them. They just needed you under contract first.
- 4
Then the reductions begin
One, then another, then another. Each one is public. Each one tells every buyer watching that you are the motivated party.
- 5
It sells for less than an honest price would have brought
A correctly priced home draws competition in the first three weeks. A chopped one draws bargain hunters in month nine. The commission is paid either way.
More than half of $5M homes cut their price.
Across 97,238 MLS listings at $5 million and above, 61.5% of the homes that sold had reduced their price at least once. We split them into two groups. Both listed at almost exactly the same price. Everything after that diverges.
Priced right the first time
- 14,666 homes
- 128 days on the market before it sold
- −$500,000 median gap between what they asked and what they got
Cut the price at least once
- 23,411 homes
- 451 days on the market — three and a half times longer
- −$2,250,000 median gap between what they asked and what they got
We are not going to tell you it is worth $12 million.
Unless it is. We built our valuation on appraisal methodology, not on what it takes to win your business — because we are not asking for your business on this call.
No exclusive
You are not signing anything. No listing agreement, no lockup, no right of first refusal. You get the number and you do whatever you want with it, including hiring someone else.
No flattery
You will hear the number, not the pitch. Comparable sales, condition and site adjustments, absorption in your specific price band. If that figure is below what you have been told, we will say so and show you the work.
No junior staff
You are talking to the CEO. Not a coordinator, not an inside sales rep, not a "client care specialist" reading from a queue. One response, from the person whose name is on it.
The CEO Answers Your Call
Licensed sales person in New York for 15 years with focus on Upper East Side
Built a national appraisal company
BA and MBA, Harvard University
Responds personally to every luxury enquiry submitted on this page
“Here's a quote about how i'm ready to help"
John Liss, Chief Executive Officer, Kelley Blue Book HomesGet a number you can actually act on.
Four fields, no account, no portal. You will hear back from John directly — and if the honest answer is that you should not sell this year, that is the answer you will get.
Would you rather just talk or text
Call (512) 500-0575
Weekdays, 8am – 8pm ET