AUSTIN, TX — July 7, 2026 — Kelley Blue Book Homes today announced the launch of its residential real estate platform, bringing the trusted Kelley Blue Book brand into the home valuation market.  The website delivers homeowners materially more accurate home valuations, enabling smarter, better-informed decisions when they sell. Agents can secure exclusive access to those sellers on a ZIP-code basis through marketing agreements with Kelley Blue Book Homes. The platform is now open for agent sign-ups here in ten states – Arizona, California, Colorado, Florida, North Carolina, Nevada, Oregon, Texas, Utah, and Washington — with seller marketing services beginning August 1.

In a market where sellers are hard to reach, the larger platforms have grown more extractive and pressure real estate agents to attach additional services and solutions. Unlike the commission-based referral structures that define most lead platforms, Kelley Blue Book Homes operates on a subscription model. Agents pay a predictable monthly fee for marketing to sellers in their zip code rather than committing to a percentage of their commission at close. For high-converting agents, the economics represent a meaningful improvement over what the major platforms currently charge. Agents are vetted based on performance metrics including sales volume, days on market, sale to list ratio and other qualitative factors making sure Kelley customers only get serviced by top performing agents.  

The quality of the relationship built with the seller lead hinges on the quality of the comprehensive information the Kelley blue book homes experience provides. Kelley Blue Book Homes delivers neighborhood-level pricing intelligence accounting for specific renovations, micro-market price trends, and seasonal timing, unlike competing platforms that rely on aggregate data across broad metro areas. Further, the consumer is able to provide more information about their property than just relying on faulty public data that is wrong more often than it’s not. The result is a homeowner that has the best possible actionable intelligence on their property.  

“A higher quality product that can provide consumers with hyper-specific detail on what their home is worth, as well as a tailored strategy to achieve full price is not currently available. We believe agents are not a commodity- the best data combined with an agent that deploys a strong strategy can result in a homeowner getting a much better sale than faulty valuation data and a botched seller process.” 

In early test markets, the platform is seeing more than 17% of listings go on the MLS within 90 days of getting a price report. This demonstrates that high intent sellers are attracted to the Kelley process and information. Kelley Blue Book has spent decades building consumer trust as an independent, third-party pricing authority in the automotive market. That same positioning now extends to residential real estate, giving homeowners an unbiased valuation they can rely on, and giving agents a lead source with credibility behind it. Agents in the ten launch states can sign up now at KelleyBlueBookHomes.com

About Kelley Blue Book Homes

Kelley Blue Book Homes is a home valuation platform that connects homeowners, buyers, and real estate professionals through trusted, independent pricing data. Backed by nearly a century of Kelley Blue Book valuation expertise and powered by True Footage, the appraisal technology platform bringing institutional-grade accuracy to residential real estate, Kelley Blue Book Homes delivers free home valuations engineered to land within 3% of the final sale price. For sellers, that means pricing clarity to maximize their outcome. For buyers, the confidence to make their best offer. For agents, a trusted brand that delivers motivated clients actively entering the market. The platform has launched across ten states, with national expansion underway. Visit KelleyBlueBookHomes.com for more information.